Group 43: Evaluation - Q5. How did you attract/address your audience?

Mise-en-scene & Location:
The Mise-en-scene was important when thinking about how to attract out target audience.
We decided to use Mile End, which looked very urban and also ghetto because of the many buildings, the people around and also the sounds and atmosphere.
The protagonist wore vintage clothing so it was all black, black jacket, black t-shirt and black shoes.
The location and costume appealed to the audience because when the audience watch the film opening they get a sense of a gritty East London environment.

Actors:
The protagonist is a 16 year old male aspiring to be something in this case a rapper, because he is a young boy escaping the troubles of his area to become something big, our target audience can connect to the protagonist and relate to the storyline. although the protagonist is a male many females can also be attracted to the film opening because it is mainly about getting somewhere and aspiring to become something.

Storyline:
The storyline attracts the audience because it allows them to go on this journey with the young protagonist who dreams to become something, by escaping the troubles of the road life, troubles of pursuing higher education and even a job, the audience can relate to the troubles of the the protagonist and again go on this journey with him.

Genre:
The Genre being 'Coming Of Age' appeals to the audience once again because it means the audience follow the journey, many of our target audience think about getting somewhere and not giving up, which is why 'Coming Of Age' is a good genre that our target audience can connect with.

Sound/Score:
The music is Hip Hop/Rap, we selected this genre of music because many teenagers listen to this music nowadays, and ironically our protagonist aspires to be a rapper,so recorded music from our very own studio helped with to dig deeper with the thoughts of the protagonist getting somewhere because it is the protagonist's music himself which he wants people to recognise.

Film name:
We changed our film name from 'The Come Up' to 'On Road' because on road really highlights the stereotypes of young teenagers being on the street, in our film opening 'On Road' refers to being on the road to success and chasing that dream and never giving up, again a number of teenagers aspire to be somewhere, and the name 'On Road' can appeal to any sort of dream that a teenager wishes to pursue.

Rough Cut Feedback:
The rough cut feedback helped us to improve our film opening because our teacher old us that were too many shots of the protagonist in the studio which made it look more like a music video than a film, so by using many shots around the studio we managed to make it look like a film opening because the audience already established and connected to the protagonist and can understand what he is going through.