Evaluation Q4. Who would be the audience for your media product?

When looking at the wider audience for teen movies, the target audience varies depending on the type of Genre the film is, as teenagers or even young adults may have a different type of taste in particular film. This could be:

1. Horror - The target audience of a horror movie is usually teenagers who are mostly curious and daring. This is because most horror films involve unknowing, naive teenagers as the main protagonists, which are normally the target of serial killers or psychopaths. This could be both male and female.  
2. Action - The target audience of a action movie is usually towards teenage and young adult males, with an interest in action, thrills and excitement. This is because the film might contain things that are stereotypically masculine. This may include car chases, explosions, gun fights, male fighting.
3. Romance - The target audience of a romance film is usually towards young teenage and older females. This is because of the light hearted nature of the films that are produced in this genre. Females tend to understand the emotion behind a film better than a male. Although, it can sometimes attract young and older couples. 

Here is a example of the type of people that will watch a teen film:
Teens 13-18 years old
Young adults who are 18 and above
Both male and female gender

When looking at our film opening 'On Road' our target audience is based on teenagers who has a dream and strives for it. This will appeal to teenagers in today's society as it gives them an opportunity to connect and put themselves in the protagonist shoes, as they can relate to their story. The target audience could also be towards young adults. This is because they get the opportunity to see how society has changed over the years, as they can relate to the character and reflex back to when they were a teenager chasing their dream and see the differences to how teenagers now chase their dreams compared to their teenage years. 

Our target audience for our film is based on our Unique Selling Point. Our Unique Selling Point is based on the "Coming of age". This features at least one adolescent main character and follows his/her life experiences up to and sometimes through adulthood. It often emphasizes the lessons the character learned that contributed to his/her personal growth that is exhibited in the story.