Evaluation Q5. How did you attract/address your audience?

We mainly attracted our target audience (16-25yr old londoners/students) by having a protagonist/actor whom they can relate to. In this video he speaks about his fandom, and how much he cares about his fans.

Mise En Scene

 By setting our film opening on an estate in mile end (London), it provides urban scenery which we felt our target audience could relate to. Similarly, the costume, i.e. hoodies, black clothing etc resonate the grime/gritty vibe of the film. 

Actors

The protagonist is a 16 year old male aspiring to be s a rapper; because he is a young boy escaping the troubles of his area to become something big, our target audience can connect to the protagonist and relate to the storyline. Although the protagonist is male, many females can also be attracted to the film opening because it is mainly about getting somewhere and aspiring to become something, and leaving the 'hood'. 

Genre and Storyline

The Genre, 'Coming Of Age', appeals to the audience as it allows the audience follow the journey, many of our target audience think about getting somewhere and not giving up, which is why 'Coming Of Age' is a genre that our target audience can connect with. The storyline attracts the audience because it allows them to go on this journey with the young protagonist who dreams to become something, by escaping the troubles of the road life, troubles of pursuing higher education and even a job, the audience can relate to the troubles of the the protagonist and again go on this journey with him.

Sound/Score

Music used throughout our film is grime/rap which adds to the gritty/'hood' nature of our film. This would appeal to teenagers in particular as rap/grime music is mainly listened to by that demographic. 

Rough Cut Feedback

The rough cut feedback helped us improve our product as we were told that we had too many shots of the protagonist in the studio, making it seem like a music video rather than a film opening. We then decided that using many shots around the estate, weaved in between the studio shots, we would manage to make it look like a film opening because the audience would have already established and connected to the protagonist and can understand what he is going through.

 We changed our film name from 'The Come Up' to 'On Road' because 'On Road' really highlights the stereotypes of young teenagers being on the street due to its colloquial meaning. In our film opening 'On Road' refers to being on the road to success and chasing that dream and never giving up, again a number of teenagers aspire to be somewhere, and the name 'On Road' can appeal to any sort of dream that a teenager wishes to pursue.

Our film opening is also on Vimeo, where it can be viewed by users of vimeo, who tend to be people who fit our target audience, i.e. teenagers/students, aged between 16 and 25. Similarly, the cinema preview, aimed specifically at students, is also a way in which we reached our target audience. What is also noticeable in this screenshot is the production company name which we made in a font which we felt would appeal to our target audience as it looks modern and is compatible with the establishing shot of the estate which it's placed on.